Augmented Reality is the term of the week on The Language of Content Strategy

The Language of Content Strategy

Thanks to Scott Abel and Rahel Bailie for featuring my term, augmented reality, as the Term of the Week!

Learn more and get the book

 

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Posted in Augmented Reality, books, content strategy, Marta Rauch

Delighting Your Mobile Customers

Pleased to present on Delighting Your Mobile Customers with Content for Apps, Videos, and Social Networks at #LavaCon 2014.

Thanks to the audience in the room and remote attendees for the great participation and takeaways. Best wishes on your mobile projects!

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Posted in content strategy, gamification, Marta Rauch, mobile, Social Media, videos

Thanks to STC India for hosting my webinar on wearable technology and augmented reality

Thanks to STC India for hosting my webinar today on content strategy for wearable technology and augmented reality.

Great audience participation, and insightful questions and comments!

Webinar-20140731-624x338

Link to STC India’s webinar site:

http://www.stc-india.org/events/webinar-wearable-technology-and-augmented-reality-tools-for-your-content-strategy/

http://stcindiawebinarbymartarauch.doattend.com/

Posted in Augmented Reality, content strategy, Google Glass Project Glass, presentations, wearable technology

Selfie with Dr. Neil deGrasse Tyson at GSummit14

image

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Posted in gamification, Marta Rauch

Sign up for my STC webinar on Content Strategy for Augmented Reality and Wearable Tech!

Sign up for my STC webinar on Content Strategy for Augmented Reality and Wearable Tech!

http://bit.ly/1wuosK1

 

Posted in Augmented Reality, augmented reality, content strategy, Google Glass Project Glass, Marta Rauch, presentations, technical communication, UX

What I really learn at conferences: Who to follow

Marta Rauch:

Honored to be mentioned in the amazing Shawn Prenzlow’s blog!

Originally posted on The Reluctant Strategist:

Reposted from The Steyer Blog

Once I’ve attended a few conferences in a year, I’ve heard the basic trends and information Ineed to know. For the rest of the conference season, I find that the main value lies in connecting with people. Here are the questions I ask myself to figure out who to follow:
  • Who are the thought leaders?
  • Who is the best at correctly projecting trends?
  • Who reallyknows their stuff?
  • Who are futurists and who are practical tacticians?
  • Who provides the best info, day in and day out?

I can’t say that I have definitive answers to all of the above questions, but I’m well on my way to curating a treasured list. And that’s what I want to share with everyone today.

Truly kick-ass presenters

Nick Finck, @nickf & nickfinck.com
Irreverent and intelligent. A UX strategist, in the broadest sense of “UX.” Hands-down the best presenter…

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Register for my webinar on content strategy for augmented reality and wearable technology

Join me for my June 11 STC webinar on content strategy for augmented reality and wearable technology!

Register: http://bit.ly/1wuosK1

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Posted in augmented reality, Google Glass Project Glass, Marta Rauch, presentations, technical communication

Google Glass and Augmented Reality (stc14)

Marta Rauch:

Thanks to Sarah Maddox for the blog on my #STC14 talk on Google Glass and augmented reality.

Originally posted on ffeathers:

This week I’m attending STC Summit 2014, the annual conference of the Society for Technical Communication. Where feasible, I’ll take notes from the sessions I attend, and share them on this blog. All credit goes to the presenters, and any mistakes are mine.

Early on Tuesday morning, Marta Rauch spoke about “Google Glass and Augmented Reality – Tools for your Content Strategy Toolkit“.

Although I work at Google, I don’t have anything to do with Google Glass and don’t own a Glass device myself, so I was very interested to hear Marta’s experiences with it and her ideas on integrating it with content strategy.

This session was one of the ten virtual track sessions of the conference, which means that people around the world were listening in and participating. This is a new initiative by the STC. Very cool.

Overview

Marta’s talk covered the following aspects of how…

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Posted in Uncategorized

My slides for #STC14 – Google Glass and Augmented Reality

Posted in Augmented Reality, augmented reality, Google Glass Project Glass, Marta Rauch, presentations, technical communication, UX

Wearable technology and Google Glass – Why it Matters

For folks attending my presentation at STC Summit 2014, here is my article on Wearable Technology and Google Glass.

 

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Posted in articles, content strategy, Google Glass Project Glass, Marta Rauch, UX
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